"Stand up for beauty that makes you laugh. That makes you think. That makes you get out there and create some beauty of your own"... So reads the most recent pledge from Cover Girls latest ad campaign, Defend Beauty. It is rather ironic how creative words mixed with a feeling of empowerment can for a short time cause one to forget the real perception of what our society deems as beautiful. In reality this entire snippet makes Cover Girl a very large hypocrite. The kind of "beauty" that is defended in our society is perfection, a level that is impossible without the help of air brushing or extreme dieting, do I really want to defend that?
However what perhaps is the most disturbing part of this ad campaign is the lack of acknowledgment as to what chemicals and toxic materials are put into Cover Girl cosmetics, that will create this beauty we are being asked to defend . I encourage you to read the Beauty Schooled article below, to draw your own conclusions and to decide what type of beauty you are willing to defend?
http://beautyschooledproject.com/2010/03/17/glossed-over-covergirl-says-beauty-is-the-victim/#comment-647
virginia600
ReplyDeletebeautyschooled.wordpress.com
beautyschooledproject@gmail.com
173.62.66.198 2010/03/23 at 4:06 pm
Thanks for the link!
I think you hit the nail on the head here “creative words mixed with a feeling of empowerment can cause one to forget the real perception of what our society deems as beautiful.” That campaign declaration is like some sort of computer-generated spam comment — it uses all the right phrases and key words you think you want to hear… but doesn’t add up to anything of substance. Sigh.